“I saw you like this now I wanna know”: Noticing Recipiency and Responding to Likes on Twitter
- conversation analysis,
- social media,
- response practices,
In this paper, we focus on how interactants accomplish different forms of participation in the “one-to-many” context of social media interactions, where single users frequently have a wide audience of potential recipients to their posts. How do social media users ascertain who might be a relevant recipient to these posts, and how do other users who interact with these posts position themselves within a relevant participation framework? We explore these questions by examining how participants on Twitter orient to the act of “liking” a post as a resource for moving into the participation framework of the talk, and we show how this orientation allows likes to serve as possible pathways for launching new actions and activities. We examine these practices using the framework of conversation analysis (CA), showing how participants use public noticings of another user’s likes as a preface to, and justification for, a subsequent invitation sequence or complaint sequence. We additionally show how the specific media affordances of Twitter, which render likes publicly visible to others, facilitates the noticing of likes as a device for inciting new courses of action.